The power of trust: Why trademarks matter


01 August 2023

The Vegetarian Society recently reported that more than a third of the UK population notice a Vegetarian Society Approved trademark on a product’s packaging. From the vegetarian and vegan consumers surveyed, the results also revealed that 84% would trust a Vegetarian Society Approved trademark more than manufacturer’s own vegetarian or vegan symbol, while more than three quarters of those surveyed actively look for a Vegetarian Society Approved trademark on packaging.

The statistics speak volumes and are indicative of a society that is actively trying to make a difference. As a company that carries the Vegetarian Society’s ‘Vegan Approved’ trademark, we’re proud to see the change that people are invested in making.

It seems that as the number of individuals adopting plant-based diets continues to rise, so does the demand for vegetarian and vegan products. In this growing market, consumers seek reassurance that the products they purchase align with their ethical and dietary choices. So, let’s take a closer look at why the majority of vegetarian and vegan consumers prefer to buy products bearing this trusted symbol…

  1.  Ensuring genuine vegetarian & vegan compliance

For individuals who have chosen a vegetarian or vegan lifestyle, it is essential to ensure that the products they consume are genuinely free from animal-derived ingredients. A Vegetarian Society Approved trademark serves as a reliable guarantee that the product has undergone rigorous checks and complies with vegetarian or vegan standards. By choosing products with this trademark, consumers can shop with confidence, knowing that the items they purchase align with their values.

  1. Simplifying decision-making

Navigating the aisles of supermarkets or browsing online stores for vegetarian or vegan options can be overwhelming, given the vast array of products available. A Vegetarian Society Approved trademark acts as a beacon of trust, making it easier for consumers to identify products that meet their preferences. With a simple glance at the packaging, shoppers can quickly differentiate between items that carry the trusted trademark and those that do not, streamlining their decision-making process.

  1. Quality assurance

In addition to meeting specific dietary requirements, consumers are increasingly concerned about the quality of the products they consume. The Vegetarian Society Approved trademark represents more than just the absence of animal ingredients. It signifies that the product has undergone strict quality checks, ensuring that it meets the highest standards of production, ingredients and ethical sourcing. This assurance of quality allows consumers to enjoy their favourite products with peace of mind.

  1. Supporting ethical businesses

The trusted trademark also extends beyond product content and quality. It signifies a brand’s commitment to ethical practices, sustainability and animal welfare. By choosing products with this trusted symbol, consumers actively support businesses that align with their values. This endorsement encourages companies like ourselves to continue developing and expanding their vegetarian and vegan product lines, fostering a more compassionate and sustainable marketplace.

  1. Promoting transparency & trust

Transparency is a key factor in consumer decision-making, especially within the vegetarian and vegan community. Trademarks promote a transparent relationship between producers and consumers and the presence of this symbol on packaging demonstrates a brand’s willingness to be open and accountable to its customers. This transparency fosters trust, as consumers can rely on the brand’s integrity and dedication to their dietary preferences.

  1. Accessibility & convenience

With the rising popularity of vegetarian and vegan lifestyles, accessibility to suitable products has improved significantly. Vegetarian Society Approved trademarks further contribute to this accessibility. As consumers increasingly seek these symbols, retailers and manufacturers are motivated to expand their product offerings. The presence of the trademark makes it easier for shoppers to identify and purchase appropriate items, further encouraging the growth of vegetarian and vegan options in stores and online marketplaces.

In short, the Vegetarian Society Approved trademark holds immense value for the majority of vegetarian and vegan consumers. Beyond being a simple logo, it represents trust, authenticity and ethical values. By opting for products bearing this trusted symbol, individuals can be confident that their choices align with their preferences and contribute to a more sustainable and compassionate world.


Photo credit: Unsplash







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